With the exception of RuPaul’s Drag Race, no one watches Logo. Mainly because everything they air is horrible, but also because no one watches television anymore, especially on a niche cable network for an even nicher audience. So, naturally, the Viacom-owned and advertiser-starved network that was created specifically for the gays has unveiled a new slate of programming specifically for…everyone else.
Greenlighted programs for the spring and fall include Design My Dog, a canine makeover series from the creators of America’s Next Top Model; Eden Wood’s World, an unscripted series about Toddlers & Tiara’s 6-year-old diva Eden Wood; and Wiseguys, a sort of Real Housewives meets Mob Wives show following a straight Mafia princess‘ adjustment to life in L.A. Also on the schedule are pop-culture countdown shows Scandalicious and Outrageous, and two family/relationship-oriented series, the tough-love therapy show Love Lockdown and The Baby Wait, which follows various couples through the open-adoption process. …[T]his is the first time that Logo hasn’t developed any new programming with gay leads.
All garbage, to be sure, but nothing worse than what you’d see on any other cable channel. And it’s not that Logo was ever the embodiment of gay culture, but whatever little piece of gay culture anyone thought the network was still representing is definitely dead now, just like all culture. On the bright side, congratulations, gays! We really are just like “everyone else” now.